Play Learn Grow – text message program

Program overview

Play Learn Grow is a text message program for parents and carers of two-year-old and three-year-old children in Victoria. It has been developed in collaboration with leading early childhood experts.

It provides parents and carers with information, practical advice and easy activities to support their child’s learning, development, health and wellbeing at home.

Parents and carers receive three text messages a week throughout the program. The program is specifically designed to support:

  • the learning, development, health and wellbeing needs of children aged two or three, laying the foundations for children to have success later in life
  • parent and carer wellbeing as they balance a range of commitments.

Taking part 

Registration for Play Learn Grow has now closed.

For more information on Play Learn Grow contact

Supporting the development of children in the early years

The Victorian Government is committed to supporting the development of all children in the early years by providing support to parents and carers. 

This program recognises that the first few years of life are critical for brain development, and that quality experiences during this time paves the way for good health and wellbeing throughout life. 

Poster and flyer