The first state-wide advertising campaign for the Three-Year-Old Kindergarten reform has kicked off, launching as part of the AFL Grand Final broadcast.
The advertising campaign will appear across multiple platforms, including digital, social, print, radio and TV.
With the tagline 'Best Start, Best Life', the campaign creative brings to life the wonder of a child's imagination and learning experiences, which is encouraged and nurtured by teaching professionals in kindergarten programs across Victoria.
The campaign seeks to build awareness of the introduction of funded Three-Year-Old Kindergarten, and help attract the more than 4,000 early childhood teachers, and 2,000 educators needed over the next decade. Financial support to upskill or study is available now too.
View the campaign website and watch the ad.