Across the decade of this reform, Victoria will need an extra 4,000 early childhood teachers and 2,000 educators. We have resources and tips for service managers and providers to help promote opportunities and recruit new teachers and educators for Three-Year-Old Kindergarten programs.
Tips for successful recruiting
Use a mix of channels to advertise vacancies
Service providers can communicate vacancies and market themselves to potential early childhood education and care professionals using a range of communications channels.
Providers should consider which channels are right for them and their communities. Different ways to communicate vacancies include:
- social media channels
- community online platforms (town, council or regional closed Facebook groups, websites, and job boards)
- promotion through your local community hubs (playgroups, school newsletters, community noticeboards, community facilities, parent groups, local council or school communication channels)
- partner with local universities to attract graduate early childhood teachers
- online job boards (SEEK, Indeed, council website)
- Early Learning Association Australia (ELAA job board)
- local or state-wide newspapers.
Position the organisation as an employer of choice
Including the kinds of supports on offer to staff can showcase what makes the service special. This may include:
- training and professional development opportunities
- professional recognition
- employee onboarding, pre-service training, support for study leave
- career progression pathways
- any financial incentives that may be available through the Early Childhood Teacher Incentives Program (if eligible)
- a sense of community and work-life balance
- other wrap-around supports on offer (housing, available schools for children, recreational groups, sporting and other community activities)
- consider capacity to offer improved salary and/or conditions to increase the attractiveness of the role.
You may also want to provide information on the service’s culture and philosophy, learning approach and facilities.
Know your audience and choose your language accordingly
Knowing your audience is key to figuring out the kinds of messages potential employees care about most. Write to attract your ideal candidate.
Market research shows that early childhood professionals respond strongly to language that highlights:
- the opportunity to make a difference, improving outcomes for children through the education they provide
- the ability to see the difference they make as children grow and learn quickly in the early years
- the opportunity to work in a field that suits their personality, particularly for those who describe themselves as nurturing and creative
- clear career progression pathways.
Helping to build the future workforce through longer term recruitment strategies
It's important for service providers to take action to plan for and secure their long term workforce.
Encouraging people to take up a career in early childhood education, supporting educators to upskill, and establishing strong relationships with universities, TAFEs and RTOs in the local area are all great ways service providers can help to build their future workforce. Making these early strong connections between individuals and your service can create lasting professional relationships.
Supporting educators to upskill
Service providers can support existing educators to upskill to become degree-qualified early childhood teachers by:
Investing in specific incentives to motivate upskilling
- encourage a staff member to apply for financial support from the Department
- provide a contribution towards paid study and placement leave
- allow for flexible working arrangements for staff for study and during placements
- establish a study group with other staff who are upskilling in the area.
Supporting staff to navigate the university system
Offer assistance by supporting staff to apply to their chosen university.
Fast-tracking early childhood education
The Victorian Government is offering educators the opportunity to complete an accelerated Bachelor of Early Childhood Education, with additional supports to help students succeed.
For more information, visit:
Your fast track to becoming an early childhood teacher.
Encouraging people to take up a career in early childhood
The frequent interactions service providers have with the local community can present the perfect opportunity to encourage people to take up a career in early childhood education.
Research shows that many parents and carers often consider a career change around the time their child attends a kindergarten program. For some parents and carers, being able to see the positive impact a quality kindergarten program has on their own child can act as a catalyst for a career in early childhood education.
Service providers can engage local community members by:
Increasing awareness about careers in early childhood education
- speak to community members, including parents and carers, about whether they have considered a career in early childhood education
- promote the study pathways and financial supports available to become an early childhood teacher or educator
- put up posters about careers in early childhood education around the community
- join local business networking, council-led programs or community groups that work on strategic growth for the broader community.
You can also help create a pathway from university to the workforce for graduate early childhood teachers by:
- partnering with local universities and offering student placements, providing an opportunity for the service and student to develop a relationship
- attending university open days
- promoting the benefits of entering the early childhood sector, including new supports for graduates to enter the workforce.
Building partnerships with schools, TAFEs and RTOs
- connect and partner with local high schools that offer training in early childhood through VET Delivered to Secondary Students (VETDSS). VETDSS trainees could undertake placement with the service provider
- connect with local TAFEs or RTOs for joint promotional opportunities and placement for students
- promote careers in early childhood education at local secondary schools.