Checkpoint 1.2 - RSS

Users subscribe to RSS feeds because they want to be informed about a specific topic of interest as information on it changes. Regularly changing content will support user visits to your website, which is trackable using usage statistics, and which feeds into the marketing strategy of the website.

Requirement

Create unique content that fits in with a content update and marketing strategy and update the RSS feed on a regular basis.

Recommendation

A content updating and marketing strategy should be constructed to manage all RSS feeds. Consider who the target audience is and what information they are after. Create a schedule of updates and source content appropriate for the audience that can meet the update schedule.

Checking Tool

Read the RSS feed information in relation to previous feeds on the topic and consult the update and marketing strategy to ensure the feed is appropriate and timely.