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Drug Prevention Campaign Launched

News bulletin: 1 November 2012

Three school boys sitting in classA new online awareness campaign has been launched to teach young people about the risks associated with cannabis use.

The campaign, which is a joint initiative of the Australian Drug Foundation and the Department of Health, includes a Facebook page, a design competition, short films and fact sheets for young people between the ages of 13 and 18.

The design competition ‘Don’t let your dreams go up in smoke’ asks young people to take a photo or design an image that represents their dreams and ambitions and upload it on the Facebook page.

The winner will receive an iPod Nano and high-definition video camera and their design will be distributed throughout Melbourne in postcard format to spread the campaign’s message. Nine runners-up will each also receive an iPod Nano.

A range of information on cannabis has also been developed for parents on the DrugInfo website, including podcasts by Michael Carr-Gregg, fact sheets and an FAQ section.

For more information about the campaign and competition, see: